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why i'm obsessed with this one makeup trend

By Vivienne Holloway

Published: 01 May 2025

Okay, so picture this: It's a Friday night. I'm scrolling through TikTok, avoiding actual adulting, when BAM! A makeup look catches my eye. It's this incredibly fresh, glowy, natural look, but with a twist. Instead of heavy contouring or a million steps, it's all about enhancing your features with minimal product. I'm talking barely-there foundation, a touch of blush, and the star of the show—a super-natural, glossy lip. And honestly? I was hooked. I instantly knew I had to try it, and let me tell you, it's changed my makeup game completely.

woman with natural makeup look using minimal products | Image: Supplied

Why This Makeup Trend is So Addictive

I'm not usually one for trends. I mean, seriously, I still have a few eyeshadow palettes from the early 2000s lurking in my makeup drawer...don't judge. But this one? This one is different. It’s less about hiding imperfections and more about celebrating your natural beauty. It's quick, easy, and perfect for those days when you just want to look polished without spending an hour in front of the mirror. It feels effortless, even though it's not, lol. Think 'no makeup' makeup, but, like, actually good no makeup makeup. This isn't just your everyday 'no makeup' look. This is elevated, more refined.

comparison image of heavy makeup vs natural makeup look | Image: Supplied

The Products That Make It Happen

Let's be honest, the right products are key to pulling off this trend flawlessly. And it's all about that dewy glow. I've found that using a lightweight foundation or tinted moisturizer, along with a hydrating primer (I swear by the Charlotte Tilbury one!) sets the perfect base. Then, a cream blush is your best friend. I love the way it melts into the skin for such a natural flush. The key here is to blend, blend, blend! And for the lips? A nourishing lip balm or gloss is a must—something shiny and plumping. I'm currently obsessed with Dior Addict Lip Glow! You know, that one that's supposed to be super luxurious? It's actually really great; my lips are like addicted to it. Then, some mascara to complete the look. Keep it simple! Keep it classy.

close up of various makeup products used in the natural makeup look | Image: Supplied

More Than Just a Look—It's a Feeling!

This isn't just about slapping on some makeup; it's about feeling confident and comfortable in your own skin. It's about embracing your natural beauty instead of trying to mask it. I always felt I needed a full face of makeup to 'look put together', but I actually look so much better without tons of makeup! Honestly, I'm now way more confident and much more comfortable going out with less makeup than before. It's a complete game-changer. It's kinda empowering.

woman feeling confident and happy with minimal makeup | Image: Supplied

Beyond the Basics: Adapting the Trend

While I love the minimal approach, this trend is incredibly versatile. You can easily adjust it to suit your skin tone and personal style. For instance, if you have darker skin, a deeper shade of blush or bronzer will add dimension and warmth. Play around with different lip colors—a subtle berry or a peachy nude can create a stunning look. Just remember the goal: radiant, healthy-looking skin. The most important thing is to love what you are doing. It's your face!

diverse women with different skin tones showcasing the natural makeup look | Image: Supplied

My Final Verdict (Spoiler Alert: I'm Still Obsessed!)

I know, I know. Another beauty trend. Another blog post. But seriously, this one is different. It's about feeling good, not just looking good—and that's a feeling that's hard to beat. So, go ahead, give it a try! Let me know in the comments how it works for you. What products are you using, and what are your favorite go-to looks?