Selena Gomez Rare Beauty Collection Products

Makeup tutorials

in depth review of the rare beauty by selena gomez collection

By Michelle Lee

Published: 01 May 2025

Okay, so picture this: It's a Tuesday night, I'm scrolling through Instagram (as one does), and BAM! Selena Gomez's Rare Beauty campaign pops up. Seriously, the lighting, the makeup, Selena herself—it was all just stunning. I'm a sucker for a good marketing campaign, but something about this felt different. It wasn't just about selling products; it felt like a genuine message about self-acceptance and mental health. That's when I knew I had to dive deep into this Rare Beauty collection and share my honest thoughts with you all. So grab your favorite beverage, settle in, and let's explore the world of Rare Beauty together!
Selena Gomez Rare Beauty campaign Instagram post

Selena Gomez Rare Beauty campaign Instagram post | Image: Supplied

First Impressions: Packaging and Philosophy

Before we even get to the makeup itself, let's talk about the packaging. It's simple, elegant, and—dare I say— luxurious? The weighty glass bottles and sleek matte compacts feel far more expensive than they actually are. But beyond the aesthetics, Rare Beauty's commitment to mental health is what truly sets it apart. The brand promotes self-acceptance and kindness—a message I wholeheartedly support. This isn't just about looking good; it's about feeling good, which is refreshing in a world saturated with overly-polished beauty standards. I mean, how many brands genuinely focus on mental wellness? I appreciate that!

Rare Beauty packaging close-up

Rare Beauty packaging close-up | Image: Supplied

The Liquid Touch Weightless Foundation:

This foundation quickly became my holy grail. I've always struggled to find a foundation that felt lightweight yet provided decent coverage. The Liquid Touch Weightless Foundation is a game-changer; it's buildable, so you can customize it to match your coverage preferences. I loved that it blended seamlessly and looked natural, not cakey. Also, my skin felt hydrated all day. My friend Sarah tried it and said the same thing! Plus, it has a decent shade range for a variety of skin tones—a definite plus in the beauty world.

Pro-tip: Always shake the bottle before applying for the best results. Yeah, I know, it sounds obvious, but you'd be amazed how many people skip this step!

Rare Beauty Liquid Touch Weightless Foundation swatch

Rare Beauty Liquid Touch Weightless Foundation swatch | Image: Supplied

Soft Pinch Liquid Blush:

The blush is another star performer in the collection. The formula is incredible! It's so easy to blend and gives you that perfect, natural flush. I'm obsessed with the shade 'Faith,' a universally flattering shade of rose. I've used it on my cheeks and even lightly on my lips—versatility is key! It's so easy to use, you might just forget you're wearing any make-up at all. And honestly, that's a sign of really good makeup, right?

Rare Beauty Soft Pinch Liquid Blush swatches

Rare Beauty Soft Pinch Liquid Blush swatches | Image: Supplied

Kind Words Matte Lipstick:

Now, onto the lipstick. While the foundation and blush are incredible, I have to admit, I was a little less impressed with the Kind Words Matte Lipstick. The color payoff was good, and the formula wasn't drying, but it wasn't as long-lasting as I'd hoped. I found myself reapplying after a few hours. It's still a decent option, but not quite my favorite. It wasn't a total disaster tho, just not as amazing as the rest. That's the reality of makeup; every product isn't going to be perfect!

Rare Beauty Kind Words Matte Lipstick swatches

Rare Beauty Kind Words Matte Lipstick swatches | Image: Supplied

Overall Thoughts and Verdict:

So, was all the hype real? Absolutely! Overall, the Rare Beauty collection is a winner. The focus on self-acceptance and mental health is commendable. I absolutely adore the foundation and blush, and they are now permanent fixtures in my makeup bag. The lipstick is good, but not groundbreaking. I think it would be best for someone that loves a matte lipstick, but doesn't mind reapplying. The price point is also reasonable, considering the quality of the products. If you're looking for high-quality, ethically-made makeup that promotes self-love, then you should definitely give Rare Beauty a try!

Beauty shouldn't be about perfection, it should be about embracing your unique self.

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