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woman in a comfortable outfit at a strawberry festival

Strawberry festival outfits

why comfort is key when choosing a strawberry festival outfit

By Piper Willowbrook

Published: 10 May 2025

Last weekend, I went to the annual Strawberry Festival in my town. It was gorgeous, sunny, and the air buzzed with excitement. Except, my outfit? Total disaster. I'd chosen this adorable but incredibly itchy lace dress. By the time I'd sampled three strawberry shortcakes, I was practically crawling out of my skin. Lesson learned: Comfort is queen, especially when there are delicious treats involved! So, let's chat about choosing the perfect outfit for a strawberry festival, or any outdoor event, really. Because feeling good in what you're wearing is half the fun!

woman looking uncomfortable in a lace dress at a festival | Image: Supplied

Prioritize Comfort Fabrics

Forget those restrictive clothes that look amazing in the mirror but feel like a straightjacket the moment you step outside. Opt for breathable fabrics like cotton, linen, or chambray. Think loose, flowing dresses or skirts that allow for easy movement. And definitely ditch anything that's going to chafe (I'm speaking from experience here!). Last year, my friend wore these really cute denim shorts, but they rubbed against her thighs all day—not ideal. I swear cotton is a gift from the gods. Plus, if you're running around, getting some sweet strawberry treats, you'll want to be cool and comfy.

woman wearing comfortable clothing in a park | Image: Supplied

Choose the Right Shoes

You might be tempted by those adorable wedges or sky-high heels, but trust me, your feet will thank you if you wear something practical. Comfortable sandals, flats, or even sneakers are your best bet, especially if the festival is on grass or uneven ground. I once saw a girl trip and spill her strawberry milkshake all over her new white sneakers (true story!). The moral? Choose comfort over style if it's going to be an all-day event. You'll be doing a lot of walking, trust me! Don't risk blisters for a pair of cute shoes you can't even comfortably wear for five minutes.

woman walking comfortably in a park wearing flat shoes | Image: Supplied

Accessorize Wisely

Accessories can elevate any outfit without sacrificing comfort. A wide-brimmed hat will protect you from the sun, a lightweight scarf can add a pop of color, and a stylish tote bag is perfect for carrying your festival essentials. But again, keep it light and practical. That huge, heavy bag you're planning to use? It might look cute but you might regret it by the end of the day. Remember, you're going to be carrying it for a good amount of time, so consider a cross body instead.

woman wearing a stylish sun hat and carrying a tote bag | Image: Supplied

Consider the Weather

Always check the weather forecast before choosing your outfit. Is it going to be hot and sunny? Go for light colors and breathable fabrics. Is there a chance of rain? Bring an umbrella or a light raincoat, and shoes that can handle a bit of moisture! Nothing worse than spending the whole time thinking about what might happen if it starts to rain. Plan for it to help you relax and enjoy the festival.

woman wearing a raincoat at a festival | Image: Supplied

Don't Forget the Sunscreen!

This is non-negotiable, people. Even on a cloudy day, you can still get sunburned, and no one wants to spend their strawberry festival with painful, peeling skin. So, always apply sunscreen liberally and reapply every few hours. This is crucial, especially if you will be spending most of the day outdoors. Trust me on this one; I learned it the hard way.