person investing in sustainable businesses

Climate change

how to invest in sustainable businesses fighting climate change

By Evelyn Reed

Published: 24 Jan 2025

Investing in a Better Future: My Personal Journey

Hi! So, let's talk about something really close to my heart: investing in companies fighting against climate change and going green. It sounds maybe a little … serious. Trust me; it is a lot more interesting than you might think. Honestly, up to a certain time, I was under the impression that sustainable investing was something only tree-hugging hippies do. Then I saw how much good it could do, for both the planet and my portfolio!

I started small, researching companies that were truly committed to sustainability and weren't greenwashing their image. Surprisingly, it's easier than one would think with all the transparency tools available. It does feel good knowing the money put in is going directly into the pocket of companies trying to make a difference, something that had been missing from investing before. My first investment in a solar panel manufacturer did quite well and felt really good.

person looking at graphs on a laptop

person looking at graphs on a laptop | Image: Supplied

Finding the Right Sustainable Businesses So, how do you find these businesses? It's not as tricky as it seems. I started by looking at companies with strong Environmental, Social, and Governance—ESG scores. There are tons of resources out there that can help you find these ratings; many financial websites and apps provide ESG data. Don't be afraid to dig a little deeper, though! Look beyond the numbers: read company reports, check out their sustainability initiatives on their websites, and even see what the environmental groups are saying. Pro tip: Be on your guard for 'greenwashing.' Some companies will try to look greener than they actually are. Do your homework to be an astute investor!

laptop showing ESG scores

laptop showing ESG scores | Image: Supplied

Beyond the Buzzwords: Understanding Impact

It's important to keep in mind that 'sustainable' will mean something different to everyone. Some companies work to reduce carbon emissions; others work on responsible sourcing or waste reduction. Think about the kind of impact you want to make. Is renewable energy, sustainable food production, or possibly plastic waste reduction more interesting? Finding companies that align with your values will make the whole process more fulfilling. For me, I wanted to have a direct impact on renewable energy, so I started by researching solar panel manufacturers.

wind turbines and solar panels

wind turbines and solar panels | Image: Supplied

Investing Strategies for a Sustainable Future

You could also invest directly in sustainable companies by buying their stocks or bonds directly, or you could diversify by using mutual funds or ETFs that track sustainable indexes or focus on certain aspects of sustainability. But if you can't decide which route to take, an ETF is the way to go: it allows a basket of sustainable companies to be invested in at once and spreads out your risk.

Remember: All investing involves risk, even in sustainable businesses. Do your own research and invest according to your risk tolerance level.

chart showing investment diversification

chart showing investment diversification | Image: Supplied

The Long Game: Patience and Persistence

Sustainable investing is not a get-rich-quick scheme; it's a long-term commitment to a more sustainable future. Don't look for overnight riches from it. However, the satisfaction of knowing your money is working toward a positive impact? It's priceless! Besides, many sustainable businesses perform very well, so it also happens to be a very good investment choice. Plus, it just feels good.

person looking thoughtfully out the window

person looking thoughtfully out the window | Image: Supplied

Resources to Help You Get Started

Need a little help finding sustainable investment opportunities? Here are a few resources to get you going:

  • Your Financial Advisor: Speak with a financial advisor who does this kind of thing—sustainable investing. He or she will help you design a tailored plan that befits your values and goals. Online Research Tools: Screen companies based on ESG scores using online tools. Many free and paid resources are available to ease the process.
  • Environmental Groups: Go through reports and recommendations of organizations dedicated to environmental sustainability – their advice can be pure gold. Half the battle is taking the first step! Take that step today.

Conclusion: Invest in a Better World, Invest in Yourself

Investing in sustainable businesses is not just about the money; it's about the difference. Aligned with your values and invested in building a brighter future for everyone. It can seem intimidating if you have not yet begun, but once underway, you will find it financially and profoundly rewarding. And you sleep well at night knowing that you're making a difference. So what are you waiting for? Let us together build up a greener tomorrow!

diverse group of people working together

diverse group of people working together | Image: Supplied

The best investment you can make is in the future of our planet. Investing in sustainable businesses is not just smart financially; it's morally imperative. - Evelyn Reed

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