The Unlikely Startup Journey: From Pizza to AI
Let me come clean with a little confession. Before I took the plunge into the world of AI startups, I was knee-deep in pizza dough. Yep, I ran a small, independent pizza place for five years. It wasn't glamorous, but it taught me more about business than any MBA ever could. I learned about cash flow, managing employees (those late-night dough-slingers!), and, most importantly, the relentless pursuit of customer satisfaction—a lesson surprisingly relevant in the tech world.
Then it happened: a crazy idea struck me. Always fascinated by AI, its ability to solve problems, and, honestly, its sheer coolness. I saw a gap in the market, something nobody seemed to be doing quite right, and I knew, knew, I had to give it a shot. This wasn't some carefully planned exit strategy from the pizza business; it was a leap of faith, fuelled by a restless spirit and a whole lotta late nights fueled by lukewarm coffee.
a person working late at night on a computer | Image: Supplied
Securing Seed Funding: Beyond the Pitch Deck
So, I had the idea, the passion, and a killer business plan (or so I thought!). But I was staring at a blank bank account. Securing seed funding for an AI startup in 2025 isn't a walk in the park; it's more like a challenging hike up a mountain, with a few unexpected detours, a sudden thunderstorm or two, and the lingering fear of running out of water (aka money!).
My first mistake was thinking the pitch deck was the holy grail. It's important, absolutely, but it's just one piece of the puzzle. Investors are looking for more than just numbers; they want to invest in you. They want to see your passion, your grit, your vision. They want to believe you can handle anything—even that unexpected thunderstorm.
What surprised me in my approach was that establishing real connections worked for me. I did not blast cold emails but instead had a presence at the industry events (most of which were pizza-themed and therefore easier to warm to!), networked maniacally, and listened intently to what investors were looking for. Networking? It's not buzzword- speak; it's a necessary skill.
people networking at a tech conference | Image: Supplied
Finding the Right Investors: A Match Made in Tech Heaven
Not all investors are created equal. Finding the right investors is a bit like finding the right pizza toppings—it really does require some thought. Some invest only in early-stage startups; others prefer later stages. Some are focused entirely on AI; others have a very broad portfolio. You need to find investors who understand your vision, your market, and, importantly, your unique value proposition.
Don't just chase the big names; focus on finding investors who align with your values and can offer more than just money. Mentorship, industry connections, and strategic guidance are just as valuable (if not more so) than pure capital. Finding those investors who truly believe in what you're building is key. That belief is often more valuable than any amount of funding.
Remember, it's not all about the money; it's about building a partnership.
a diverse group of people collaborating around a table | Image: Supplied
Securing funding is a huge accomplishment, but it's just the beginning. Once you have the funds, you need to focus on building a sustainable, scalable business. That means having a solid team—pizza-making skills may not be needed here!—a clear roadmap, and a commitment to continuous improvement. Things will go wrong. They always do. It is up to you to fix them and never give up.
A good team is crucial. Be surrounded by people who are smarter than you are, who can challenge your ideas and help you grow. It's very important to have a team that celebrates the big wins as well as the small milestones, as it would lead to a very positive and productive work environment. Diversity of thought and experience adds even more layers to your team's strengths.
Remember that first pizza shop? It taught me that building a successful venture, be it pizza or AI, is all about passion, perseverance, and an unwavering belief in your vision. It's a marathon, not a sprint.
a diverse team working together on a project | Image: Supplied
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