Person pitching a TV show idea to executives

Tv shows

how to pitch your own tv show idea

By Amelia Hernandez

Published: 02 Mar 2025

So, You Wanna Be the Next Big TV Show Creator?

Hey there! Amelia here, and let me tell you, dreaming up the next hit TV show is way more thrilling than actually pitching it. I've been there – the heart-thumping anticipation, the sheer terror of facing a room full of executives... it's a wild ride. But, I'm here to help you navigate this crazy world. I recently pitched my own show idea, and though it's still under wraps, I learned a ton. I'm spilling the tea, and trust me, it’s less about making a perfect pitch and more about making a convincing one.

Step 1: Hone Your Idea

Before you even think about pitching, you need a rock-solid idea. What's your show about? I'm not talking about a vague concept. I'm talking about a detailed logline. Think 'Breaking Bad' but with bakers? (Just spitballin' here!).

  • What’s the central conflict? What are the stakes? Does your show have enough suspense? (Hint: If you're yawning, they will be too.)
  • Who are your characters? Give me personalities, backstories, flaws – everything! Make ‘em unforgettable. Remember the crazy characters you love to watch on reality tv?
  • What’s the tone? Comedy, drama, thriller, sci-fi-western-musical? (Okay, maybe not that last one…unless…?) Know your genre and commit to it.
  • What’s the target audience? Who are you trying to reach? This hugely impacts your pitch and overall show production.

My show is about...well, let's just say it involves a talking ferret and a dystopian future. But it's a funny dystopian future, okay? Details, details.

person writing a tv show script

person writing a tv show script | Image: Supplied

Step 2: Craft a Killer Pitch Deck

Forget lengthy scripts. Your pitch is about grabbing attention, not narrating every plot twist. I found success with a simple deck; less is more, people.

  • The Hook: Start with something amazing. Think of your elevator pitch. You have to hook them in from the very start.
  • Logline: This is your one-sentence summary. Make it snappy! No room for ambiguity here.
  • Character Breakdown: Show, don't tell. Use images, if that works best for you!
  • Tone & Genre: Make it clear. What makes your show unique? This is crucial.
  • Target Audience: Who's watching? This shows you understand marketing and that's key.
  • Competition: Address it head-on. Why is YOUR show different, and ultimately, better than what's already out there?

My deck included some pretty awesome ferret photos. Don't underestimate the power of visuals.

pitch deck presentation on laptop

pitch deck presentation on laptop | Image: Supplied

Step 3: Practice, Practice, Practice

You've got your amazing deck. Now what? You rehearse. And rehearse. And rehearse some more. Seriously, you need to know your pitch inside and out. Don’t just read it, live it.

  • Know Your Stuff: Anticipate questions. Be ready to defend your ideas and handle criticism. This can't be emphasized enough.
  • Time Management: Stick to your allotted time. Practice timing yourself. Nobody likes a rambling pitch.
  • Mock Pitches: Practice with friends, family, even your pet goldfish (if they’re receptive). Get feedback. Listen to it, even if it hurts.
  • Body Language: Confidence is key! This goes beyond just your words. Make eye contact, and try not to fidget.

I practiced my pitch so many times I could do it in my sleep...or while walking my dog. Okay, I did actually pitch my idea while walking my dog once... don't ask.

person practicing a speech

person practicing a speech | Image: Supplied

Step 4: Network, Network, Network

Getting your foot in the door is half the battle. So before you even think about getting an agent, go to events, meet people, and learn from others. It's important to have that personal connection, so don't be afraid to reach out!

  • Industry Events: Conferences, festivals – they're goldmines for networking. Seriously, try attending some!
  • Online Communities: Find your niche online. Connect with writers, producers, anyone in the TV industry.
  • Informational Interviews: Reach out to people working in TV for coffee chats. Learn from their experiences.
  • Don't Be Afraid to Ask for Help: Sometimes, it takes some courage to ask for the help you need.

Networking is about building genuine relationships, not just collecting business cards. Remember that.

people networking at a conference

people networking at a conference | Image: Supplied

Step 5: Handle Rejection Like a Champ

Rejection is part of the game. It's going to happen. A LOT. But don't let it crush you. Use it as fuel.

  • Learn From Feedback: Even bad feedback is feedback. Ask for clarification and try to see things from their perspective.
  • Don't Take it Personally: Sometimes, it's not you, it's them (or their current programming lineup). Keep creating!
  • Persistence is Key: Don't give up after one 'no'. Keep tweaking your pitch, keep networking, keep believing in your idea.

Believe me, I've had my fair share of rejections. But each one pushed me to refine my pitch and make it even better.

person reacting to positive feedback

person reacting to positive feedback | Image: Supplied

You Got This!

Pitching your TV show idea is a marathon, not a sprint. It takes hard work, dedication, and a thick skin. But if you have a truly great idea, and you believe in it, don't give up. Your amazing idea could be the next big thing! Now go create some magic!

(P.S. If you ever need someone to brainstorm with about talking ferrets, feel free to hit me up.)

"The only way to do great work is to love what you do." -Steve Jobs

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