I'm not much into all that high-brow art, you know, the kind that makes you squint and feel inadequate if you don't 'get it'. Give me a good, goofy meme any day. And that's kinda my point. Memes, those deceptively simple images and short phrases that race across the internet like wildfire, are, in my humblest of opinions, an intriguing form of modern art. They're a reflection of our culture, our sense of humor, and our anxieties—all compactly packaged, easy to swallow by the millions.
Why? Well, think about it: traditional art forms like painting and sculpture were always constrained by physical materials and the artist's individual vision. Memes, however, transcend these limitations. They are collaborative, evolving, constantly reinterpreted and re-contextualized by their audience. It's almost as if it were a living piece of art, one that's constantly being molded by its environment—an entity born from the constant dialogue between creator and viewer. It's dynamic and organic in a way that makes them endlessly interesting. It's art that's relevant, not stuck in some dusty museum.
a collage of popular internet memes | Image: Supplied
Memes as Social Commentary: More Than Laughs
Sure, memes are funny. But they're often so much more than just puerile jokes. They can function as potent channels for social commentary, reflecting the public mood. Think of all those memes that went viral during the 2020 election. They were a way for people to share their frustrations, hopes, and fears in many cases far more accessibly and engagingly than traditional news sources could hope to. That which makes memes so good at relaying instant opinions and reactions is their immediacy and viral nature. Take, for instance, the Distracted Boyfriend meme. It is a simple image but has been used to comment on so many different situations, from cheating boyfriends to political allegiances. Flexibility of use is a major aspect of meme-art. It doesn't derive its power from the original context; rather, it has infinite adaptability into new ones. This kind of adaptability makes them so potent and versatile.
The most interesting thing about memes is that it is so accessible. Unlike in the case of traditional forms of art, where one needs years of training and expensive materials, anyone with a smartphone and an internet connection can create and share a meme. This democratization of art is incredibly important. It allows for the inclusion of diverse voices and perspectives, tearing down barriers that have traditionally kept many from taking part in the world of artistic self-expression. It empowers ordinary people to engage in what could otherwise be considered highbrow cultural discourse and pass it on to their peers.
To see how effortlessly memes unleash creativity—that they are, in fact, a new mode of expression—is very empowering, and one that isn't going to go away. That very democratization, for me, is what makes it art in the fullest sense of the word. The right to create art no longer belongs exclusively to a few, for now the very tools to create that art belong at everyone's fingertips.
someone creating a meme on their phone | Image: Supplied
The memes are by nature ephemeral. They become extremely popular and then as suddenly as they appeared, disappear; often enough, another viral phenomenon takes their place. This is a metaphor for our digital times - fast paced and dynamic. There's always a cycle of creation, consumption, and obsolescence in a mirrored reflection of the flow of information and trends around our world today. Which is to say, a transience that has conventionally been frowned upon by the art world is precisely what makes this medium so alive. It's a document of our present—a document that is fast and truthful and is recording our current cultural Zeitgeist.
Look at it this way: the life of a meme, just like that highly vivid snapshot of some given time or moment, portrays a perfect image. A snapshot, perfectly preserved in its capture of the zeitgeist—the sum of the culture and interests defining the weeks or months while it was alive, breathed—and died. Ephemerality was, therefore, another vital trait inherent to its artistry, at least at that instant. Its very recording fixed that very second of its being posted online.
a graph showing the rise and fall of meme popularity | Image: Supplied
Memes are, in a sense, some sort of watershed moment in how we consider and experience art. They are not a passing fad but a new form of artistic expression that keeps on evolving and changing in very exciting ways. I think in the coming years, memes are going to be recognized even more as a valid form of art, influencing other artistic movements and inspiring new forms of creativity. They may even wind up in museums someday! Don't laugh; it's not as crazy as it sounds, is it?
In other words, I think meme culture is something that's going to leave a lasting impression. The little digital images will come and go, but the impact they have on the relationship between people and society absolutely will.
future of art conceptual art piece | Image: Supplied
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