a meme's life cycle infographic

Memes

from dank to dead: the life cycle of a meme

By Bartholomew

Published: 25 Feb 2025

From Dank to Dead: A Meme's Life Cycle

Hey there, internet explorer! Ever wonder what happens to those memes that make you LOL one minute and then vanish like they were never even there? I mean, seriously, remember 'Doge'? Where'd he go? That's what we're diving into today – the bizarre, fascinating, and sometimes surprisingly short life of your average internet meme. We're talking about that whole journey, from the initial spark of virality to the inevitable fade into meme-oblivion. Buckle up, buttercup, it's gonna be wild.

I’ve always been fascinated by this. One minute something is EVERYWHERE; the next, it's gone. Poof! Like magic, but less enchanting and more slightly disturbing. Think about it: the whole thing is just a tiny moment captured in the vast digital ocean, then...gone.

I remember when my friend shared a pic of a cat wearing a tiny crown. We laughed about it for a while but that cat meme never got to meme stardom. I'm not sure why, really. But today we will delve into what causes such patterns.

a cat wearing a tiny crown

a cat wearing a tiny crown | Image: Supplied

The Birth of a Meme: From Humble Beginnings to Viral Sensation

Memes aren't born; they're made. Usually, it starts small – a funny picture, a quirky video, or a clever phrase. Think about it...it could be anything really. Sometimes it's totally random, sometimes it's a reaction to something happening in the real world, like a viral video of a cat failing epically. Sometimes, it's something that someone posts with no real expectation at all. But if the timing is right and the content is just right, something magical happens. It gets shared. Then, it gets shared again. And again. Suddenly, it's everywhere. It's the modern-day equivalent of a word-of-mouth phenomenon, but instead of whispering secrets, we're screeching them from the rooftops of social media.

a meme going viral on social media

a meme going viral on social media | Image: Supplied

The Peak of Popularity: When Memes Reign Supreme

When a meme hits its peak, it's a glorious, chaotic mess. Everyone's talking about it. You see variations popping up everywhere. Brands start using it in their ads (sometimes awkwardly). And if you're not in on the joke, you feel completely left out. This is the golden age of the meme—a brief period of absolute dominance. But like all good things, this too must pass. Why? Because, well, the internet moves fast. Really, really fast.

a meme with many variations

a meme with many variations | Image: Supplied

The Slow Decline: When the Laughs Fade Away

The decline is usually slow and gradual. The meme starts to show up less on your feed. The jokes feel stale. New memes arrive to take its place, newer, shinier, funnier (at least for now). What was once fresh and hilarious now feels tired and overdone. It's like watching a beloved TV show slowly lose its way—you keep watching, hoping for a resurgence, but it just never quite returns to its former glory. This is a fact of meme life.

an old meme with decreasing popularity

an old meme with decreasing popularity | Image: Supplied

The Death of a Meme: The Inevitable End

Eventually, the meme fades away completely. It becomes a relic of the past, a ghost in the digital machine. You might see it pop up occasionally in nostalgic posts, but for the most part, it's gone—replaced by a new generation of viral sensations. This is the natural order of things. Every meme will meet its end. There's nothing you can do. Even the most epic memes eventually fade away. What's important is that it lived, it had its moment, it was seen. It was dank while it lasted.

a graveyard of old memes

a graveyard of old memes | Image: Supplied

Lessons from the Meme Graveyard: What We Can Learn

The fleeting nature of internet memes teaches us about trends and the ever-changing landscape of online culture. It's a reminder that nothing lasts forever, even the funniest of things. But it's also a reminder to embrace those fleeting moments of joy, to laugh at the absurdity of it all, and to create our own moments of online silliness before they fade into oblivion. Because hey, maybe yours will be the next big meme. Who knows?

So next time you see a meme taking the internet by storm, remember its lifecycle. Appreciate its fleeting brilliance, and share the memes while they're still fresh – because, before you know it, they'll be gone, and only the faintest echoes will remain in the depths of the internet's vast archives. And that, my friend, is the harsh reality of meme culture.

“The internet is a wasteland of discarded memes, a monument to transience.” - Professor Bartholomew

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