A person cleaning a pair of luxury sneakers

Sneakers

how to care for your luxury sneakers

By Anya Petrova

Published: 18 Mar 2025

My Sneaker Story

Let's be honest, I'm a sneakerhead. Not the crazy kind, hoarding limited editions in a climate-controlled vault (though, I’ve considered it!). But I do appreciate a really well-made sneaker. I've got a small collection of limited edition sneakers and they're my pride and joy; they are expensive pieces, I admit, and taking care of them is super important. One time, I was wearing a really beautiful pair of Air Jordans, and some idiot spilled a soda all over them! It was a total disaster. That’s why I’m writing this – to help you avoid such shoe-related catastrophes.

So, let's talk about how to keep your luxury sneakers looking their best. Because let's face it, a pristine pair of kicks makes even my day better. It can boost your confidence, you feel it right?

a person looking thoughtfully at a pair of sneakers

a person looking thoughtfully at a pair of sneakers | Image: Supplied

Cleaning Your Kicks: A Step-by-Step Guide

First things first: prevention is key! Always use a protector spray specifically designed for sneakers before wearing them. Think of it like sunscreen for your shoes. This will help repel dirt, stains, and water. I usually spray mine right before I wear them for maximum protection.

For cleaning, start with a soft-bristled brush—a toothbrush works great!—to remove loose dirt and debris. Then, depending on the material, you'll need different cleaning solutions. For leather, a leather cleaner is your best bet. For suede, use a suede brush and cleaner. Canvas sneakers usually respond well to a simple mixture of mild detergent and water. (This was a total game changer for me, after spending hundreds on sneaker cleaners, I realized a simple home-made cleaner works great and saves a fortune!) Always test any cleaning solution on a hidden area first to make sure it doesn’t damage the material. And remember, less is more; gentle cleaning is the way to go!

After cleaning, let your sneakers air dry completely—away from direct sunlight or heat. Stuffing them with shoe trees or paper towels helps maintain their shape and absorbs moisture. Avoid using a hairdryer or any heat source as this may damage or discolor the material. Trust me on this one, I've learned the hard way! hehe

various methods of cleaning different types of sneakers

various methods of cleaning different types of sneakers | Image: Supplied

Storage Solutions for Sneaker Snobs

Proper storage is crucial for keeping your sneakers in top condition. Keep them in a cool, dry place, away from direct sunlight and moisture. This prevents discoloration, cracking, and other damage. I store mine in their original boxes or specialized shoe boxes with dust bags to protect them from dust and scuffs.

If you have limited space, consider using clear shoe boxes so you can easily see what's inside and avoid unnecessary searching. If you are a collector, using a clear shoe box is a must for organizing and display. Don’t just pile them up on top of each other, arrange them neatly; respect your expensive, beautiful sneakers.

Avoid storing them in damp areas; otherwise, your expensive sneakers will be destroyed. I made that mistake before – lesson learned!

Different ways to organize sneakers

Different ways to organize sneakers | Image: Supplied

Protecting Your Investment: From Scratches to Stains

Accidents happen. Spills, scuffs, and even the dreaded bird droppings—I’ve experienced it all! The key is to act quickly. If you spill something on your shoes, blot (don’t rub!) the stain immediately with a clean cloth. For more stubborn stains, refer to your sneaker's care instructions or consult a professional cleaner.

For minor scuffs, you can try a magic eraser or a soft leather cleaner. Remember, always test any cleaning product in a hidden area before using it all over the sneaker. I used this once and managed to remove scuff marks from my sneakers in seconds! It really was a lifesaver! However, for any serious damage or repairs, it's best to take them to a reputable cobbler.

A person protecting his/her sneakers from damage

A person protecting his/her sneakers from damage | Image: Supplied

The details are not the details. They make the design. – Charles Eames

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