Assortment of men's cologne bottles

Cologne

my honest review of the most popular colognes of 2024 (updated january 27 2025)

By Ethan Cole

Published: 27 Jan 2025

Let's be real, fellas. Finding the right cologne is like searching for the Holy Grail. You want something that smells amazing, will last all day, and somehow magically projects confidence without smelling like you raided your grandpa's dresser. I've been on that quest myself, testing dozens of colognes, from the classics to the newcomers, and here is my brutally honest review of the most popular scents of 2024, updated as of January 27, 2025. My nose has been put through the wringer, and I am ready to tell you what is worth the hype and what just straight-up disappointed.

The Classics: Do They Still Hold Up?

Dior Sauvage: This one's a beast mode powerhouse. It's been a top seller, and for good reason. The ambroxan hits up front and personal, which gives it that slightly salty, almost metallic feel. It's definitely a statement scent; it's strong, bold, and not for the faint of heart. Think rugged adventurer, not shy wallflower. Great projection, but use sparingly: A little goes a long way. I did find it a bit overpowering during the summer heat, but it's really a workhorse in colder months. Bleu de Chanel: More polished and versatile. Bleu de Chanel is far creamier than Sauvage, with a beautiful accord of woody and citrus notes. It's much more refined, much less aggressive—it's perfect for the office or a night out. Doesn't have the same nuclear projection as Sauvage, but the longevity is quite top-notch. I reach for this one when I want something a little bit more understated yet still memorable.

Creed Aventus: Oh boy, where does one even begin?

The king. The legend. The scent that spawned a thousand knockoffs. Aventus is a beast in its complexity; the top notes of blackcurrant, bergamot, apple, and pineapple are perched atop a base of oakmoss, ambergris, and vanilla. It's expensive, but just take a look at the quality—this is high stuff with a classy, long-lasting power that speaks for itself. It is rich and sumptuous—the kind of scent that speaks to places to be and people to see. A classic for a reason, but be prepared to pay the premium.

Dior Sauvage, Bleu de Chanel, Creed Aventus bottles

Dior Sauvage, Bleu de Chanel, Creed Aventus bottles | Image: Supplied

The Challengers: New Kids on the Block

Tom Ford Oud Wood: Not for everybody. Oud is a strong ingredient, and this fragrance really pushes it to the limit. It's just insane in its intensity, richness, and exotica. Dark, mysterious—impossibly seductive. Not your everyday perfume, but perfect for making a statement. Longevity is insane; I swear, this stuff lasts for days. Seriously, you need only one or two sprays.

Byredo Super Cedar: The more modern of the bunch, at least to some, is Byredo Super Cedar. It is fresh and woody, modern and inviting without being too heavy. Great for those who prefer a less overpowering scent, it still carries a very clean, almost minimalist feel while remaining sophisticated and unforgettable. The longevity may not be quite as magnificent as Tom Ford Oud Wood or Creed Aventus, but it's so much more versatile.

Maison Francis Kurkdjian Baccarat Rouge 540: This one's polarizing. I know some people who think it's utterly divine, while others think it's way too expensive and a little overhyped. It's sweet, somewhat fruity, but undeniably unique. If anything, it's the saffron and amber notes that really shine here, lending this an almost palpable sense of luxury. Longevity and sillage are very good. Just be warned that it's one of those scents that will either be your soulmate or make you run for the hills. I personally found it quite lovely, though maybe just a tad too sweet for my usual preferences.

Tom Ford Oud Wood, Byredo Super Cedar, Baccarat Rouge 540 bottles

Tom Ford Oud Wood, Byredo Super Cedar, Baccarat Rouge 540 bottles | Image: Supplied

My Final Judgment (and a Few Tips)

Cologne choice is very personal; there's no one-size-fits-all answer. Something that smells amazing on one guy might be a disaster on another. Never just buy into the hype. Always test it on your skin first. Let it settle for a few hours to see how it evolves. Remember, less is more. A few well-placed sprays are all you need.

Oh, and one more thing: Don't be afraid to experiment! This is a journey of discovery. I'm still on mine. What works for you today won't be the same thing that you'll be into a year from now. But this primer should give you a good beginning point for whatever your journey entails. Let me know in the comments what some of your favorite colognes are—I am always looking to try new stuff!

P.S. All this cologne talk has me thinking. what other grooming products should I review next? Should I go with shampoos, beard oils, or something different altogether? Let me know your suggestions!

“Taste is the enemy of creativity.” ― Robert Bresson

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