man applying cologne to his shirt

Cologne

how to properly apply cologne to your clothes

By Jean-Pierre Foucault

Published: 26 Feb 2025

A Splashy Start: My Cologne Catastrophe

Let's be honest, I've made some questionable fashion choices in my life. But nothing quite compares to the time I decided to 'liberally apply' cologne directly to my clothes. I envisioned a sophisticated, lingering scent, the kind that would make heads turn. Instead, I created a walking perfume cloud so potent it could probably knock out a small rhino. My clothes smelled like a perfume factory exploded. Lesson learned: There's a right way, and a very wrong way, to apply cologne to your clothes. This post is all about getting it right.

man in a suit, comical expression

man in a suit, comical expression | Image: Supplied

The Dos and Don'ts: A Cologne Application Guide

First things first: cologne on clothes isn't for everyone. Some people prefer the subtler effect of applying cologne directly to skin. But, if you're in the camp that likes that extra kick of long-lasting fragrance on your garments, read on! Here's the lowdown:

  • Don't: Spray directly onto clothes. This can stain fabric and lead to an overwhelming scent. Trust me, I know from experience. It was like walking around with a small bottle of fragrance attached to my very being
  • Do: Spray into the air and let it lightly settle on your clothes. Imagine you're creating a soft mist, not a fragrance firestorm.
  • Don't: Overdo it! A little goes a long way. Unless you’re aiming for the ‘I just escaped from a perfume factory' look... which, let's be honest, is rarely stylish. You'll need to consider the time of year, the event, and the fabric. A linen shirt in summer would not need a heavy cologne.
  • Do: Consider the fabric. Some fabrics hold scent better than others. Think natural fibers like cotton or linen versus synthetics. A dark suit requires a softer touch. It's probably not a good idea to use citrus scents on dark fabrics.
  • Don't: Forget about testing! Before you go full blast, spray a tiny amount on an inconspicuous area to check for any reactions. I once ruined a light shirt which cost $300 after a very bad experience with my newly acquired cologne.
  • Do: Experiment to find your favorite scents and application techniques. This isn't rocket science; it's about finding what works best for you. It's a process of trial and error. It could be fun and exciting.
man spraying cologne in the air

man spraying cologne in the air | Image: Supplied

Choosing the Right Cologne for Your Clothes

Not all colognes were created equal. Some are better suited for clothing than others. Look for colognes with notes that are known for lasting power. Think woody, musky, or amber scents. These tend to cling to fabric better. And remember, a less-is-more approach is always the best approach.

Also, let's not forget the importance of matching the occasion. A woodsy cologne might not be the ideal choice for a beach party, right? Consider the time of year, weather conditions and the event you are attending. You wouldn't wear a strong, spicy scent on a sweltering summer day. I personally find that light, fresh fragrances work best during warmer months, while deeper, warmer scents are perfect for cooler weather.

assortment of colognes

assortment of colognes | Image: Supplied

Maintaining Your Cloths' Fragrance

Once you've mastered the art of applying cologne to clothes, it's important to maintain the scent. One thing to remember: don't wash your clothes immediately after applying cologne. Let the scent settle in, ideally overnight. Over-washing can strip your favorite fragrance quickly. It's better to store your freshly sprayed clothes in a drawer or closet. You can avoid contact with other fabrics, which can transfer the scent too. You'll thank yourself later. Also, be careful not to mix various scents as it can lead to unwanted olfactory results, in addition to staining the fabric.

clothes in a closet

clothes in a closet | Image: Supplied

Final Thoughts: Smell Amazing (Responsibly)

Applying cologne to your clothes can significantly enhance your personal scent. However, it's crucial to do it correctly to prevent damage and create a pleasant, rather than overpowering, fragrance. Remember, less is more; a subtle yet effective scent is far more alluring than an overpowering cloud of perfume. Find what works for you, and rock that amazing scent!

“Elegance is not about being noticed, it's about being remembered.” - Giorgio Armani

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